Automotive Sales Training
Built for Real Dealerships
Practical, dealership-led training that helps sales teams build confidence, improve customer conversations and deliver stronger, more consistent performance.
Training Grounded in Dealership Reality
Dealership sales teams don’t need more theory. They need practical training they can use with their next customer.
Led by former Dealer Principal Jon Maurice, JLM training draws on more than 30 years of experience across automotive sales, leadership and dealership operations. Every program is shaped around the team, the business and the performance gaps that need attention.
New Salespeople
Build confidence, structure and strong habits from day one.
Experienced Sales Teams
Identify gaps, sharpen customer conversations and improve consistency.
Sales Managers
Strengthen coaching, accountability and follow-through across the team.
The Skills Behind Stronger Sales Performance
No two dealerships have exactly the same gaps. Training can be tailored around the team, the customer journey and the areas where better structure or stronger skills will make the greatest difference.
• Lead and enquiry management
• Building rapport and understanding customer needs
• Vehicle presentation and test drives
• Handling objections and negotiation
• Closing and gaining customer commitment
• Finance and aftercare handovers
• Vehicle delivery
• Follow-up, retention and repeat business
• Sales manager coaching and accountability
Training Delivered Where Your Team Works
JLM provides practical, in-dealership automotive sales training across the Sunshine Coast, Brisbane and Queensland. Programs can be delivered as focused workshops, new-salesperson development or ongoing coaching shaped around the needs of the dealership.